FTC Advertising Guidelines are SERIOUS!

Frank Kern says, “the new FTC advertising guidelines released DIRECTLY AFFECT YOU!” So the Social Media Marketer, the affiliate marketer, small business owner and network marketer are IMPACTED by this ruling. Make sure you understand it.

I unfortunately understand this first hand. A well known network marketing company, Seasilver, got themselves in trouble with marketing claims and ultimately got themselves shut down by the FTC. This action by the FTC or lack of actions on Seasilver’s part to get compliant ultimately evaporated the business itself and my livelihood, as well as tens of thousands of people at that time. Not following the FTC advertising guidelines can RUIN business and lives!

Frank Kern recently was blogging about What it’s like to sued by the FTC and FTC Declares Shenanigans On All Kinds Of Stuff!

Now I experienced one level of running afoul of the FTC by way of the company I was a independent sales rep for the company that got themselves in trouble. Frank Kern himself was sued by the FTC. That is a whole OTHER level of a nightmare.

Here’s a piece of what Frank wrote about being sued by the FTC:

But here’s the point: IT DOESN’T MATTER. I believe that once the FTC even thinks you’re a bad guy, you’re screwed. You can technically even be “right” and still get into trouble.

The FTC is the FTC. Your best course of action is to try to be obnoxiously compliant with their regulations. If you get on their bad side, YOU WILL NOT WIN.

So you definitely need to take the time between now and December 1, 2009 to UNDERSTAND what you can and cannot do or use when it comes to your marketing. Get compliant. Plain & simple! Who wants to give an EXTRA $11,000 to the government? Or more? ;) Be smart.

Related articles by Zemanta

Reblog this post [with Zemanta]

Spread the Word! These icons link to social bookmarking sites where readers can share and discover new web pages.
  • TwitThis
  • Facebook
  • StumbleUpon
  • Digg
  • Google
  • del.icio.us
  • Reddit
  • Mixx

Post to Twitter Tweet This Post