Dec 29

[Social Marketing Tips] How to Avoid 3 Really Bad Blogging Mistakes in Social Media

Social Marketing is a powerful force for traffic generation, list building and creating online visibility. And your blog is a powerful part of your social media system. It seems like some people forget that their blog is a significant part of their Social Marketing.

Even when online marketers get how important their blog is, unfortunately many bloggers consistently make 3 really bad blogging mistakes. Let’s take a closer look at these 3 mistakes and what to do instead.

Mistake 1 – Failure to make your blog the hub of your system – Many people neglect the power of their blog in Social Marketing. This is a big mistake because your blog should be the hub of your system. You can communicate more clearly and you can communicate longer on your blog, and thus people spend more time on your blog.

What to do instead - Use a Wordpress Blog and hook it up to the rest of your Social Marketing System. For example, each time I create a new blog post, it is automatically announced on Twitter and Facebook. You can also set it up so that all your articles from EzineArticles and all your tweets from Twitter show up on your blog.

Mistake 2 – Failure to post often to your blog – I see so many people set up a blog and then rarely update it with new posts. When someone goes to your blog and you have not posted in a month, you are communicating that your blog is not important or relevant. It’s not likely they will be back.

What to do instead - There is just no excuse to post at least 3 times a week to your blog, and more would be better. There is just so much you can post: your tip of the week or day, recent articles or turn an article into a several post series, your own videos or ones you find valuable from others, invite guest bloggers. Get in the habit of posting new content at least 3 times a week.

Mistake 3 – Failure to “seed the tip jar” - Part of the lifeblood of your blog is the comments shared by readers. This is how your readers “share in the conversation.” If you don’t have discussions going on in the comments section of your blog then something is wrong.

What to do instead – First of all, invite readers to comment. Invite them right in the blog post. When you email your list or announce your new blog post on Twitter, Facebook and elsewhere, invite people to “share their comments and join in the conversation.”

Then “seed the tip jar” in your blog. You know how you will see a tip jar at a coffee house or a bar? Have you ever seen the tip jar empty? I bet not, because the owners have learned to put a bit of money in the jar to “seed the tip jar.” They are using social proof to get the behavior they want.

You can do the same thing by “seeding your blog comments with your own comments on your blog post. This one little strategy encourages others to begin commenting and join in the conversation.

And to learn more about how to leverage the Social Networks for waves of traffic and more, get your FREE Instant Access to our Social Marketing Video Training Series when you visit http://SocialMarketingBlueprint.com/7laws

You’ll get a series of videos, audios and pdfs all about Social Media Traffic & Profits

From Jeff Herring and the SocialMarketingBlueprint.com

Article Source: http://EzineArticles.com/?expert=Jeff_Herring

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Jul 16

Write For The Social Networking Lifestyle

Do you have a great social media marketing tip or tutorial about building business through social networking that you’d like to share with other people interested in building a presence through social media and social networking? If so, the Social Networking Lifestyle is looking for guest authors (and regular contributors) to create some incredibly valuable articles for the community.

You don’t have to be a blogger or have a website to write something. All you need is to want to share some information that will help other people live the life they want to.

Of course, you’ll also gain the exposure of our passionate and ever growing audience. You could even become a regular writer here. :)

It’s easy to submit an article to be published.

Just write up your article (between 400 and 1200 words is best), include a photo suggestion from the flickr Creative Commons pool and include a 1-2 sentence bio with a link to your website or blog if you wish.

Please take a look around the blog, and make sure you understand what the social networking lifestyle is about. Social Networking Lifestyle covers the social media marketing and social networking lifestyle for work/business, entrepreneurship, freelancing, work-life balance, and whatever it takes to help you achieve your ideal lifestyle through social media and networking online.

If you’re curious whether we would be interested in your article about a particular topic, feel free to send a one paragraph pitch about your story.

I can’t guarantee every submission will be published. I’m looking for the highest quality and most helpful content (I don’t even publish all the articles I write myself). Also, your article must be unique and cannot have been published elsewhere.

Thanks for taking the time to read this and I look forward to your submission! :)

~Timothy Carter

Send submissions to timothy[at]socialnetworkinglifestyle.com

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Jun 28

[Top 5 Social Media Stories] Top 5 Social Media Posts Week Ending June 28 – 2009

Wow…I can’t believe June is practically over as I’m writing this post on my five fave social media posts of the week. And what a week it has been. There were so many great blogs in my Google Reader this week, but I really liked the following for one reason or another.

Social Media is Rife with Experts but Starved of Authorities by Brian Solis

Fourteen Types of Tweets by Joel Comm

Cultivate An Active Network by Chris Brogan

This Week In Seattle Social Media at Seattle Social Media Profiles

Is Blogging Evolving Into Life Streaming by Jeremiah Owyang

Any blog posts really struck a chord with you? Or a post that get you moving in a certain direction or have one of those “ah-ha” lightbulb going off above your head moments? Share away! :)

Tweets about this post

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Jun 18

Tips To Market Your Business With Your Blog

Problogger’s Darren Rowse is always being asked how to utilize blogging to grow business.

Below are 13 tips Darren shared on his blog that he tries to educate businesses and people who want to use blogging in their marketing game plan…and ultimately, learn to use their blog effectively!

business-blog-marketing.png

1. Listen First, Blog Later

2. Know what you want to achieve

3. Be Useful

4. Be Personal and Professional

5. Don’t Be Afraid to Sell, but Don’t be too Salesy

6. Link, Link, Link

7. Establish a Rhythm of Posting

8. Avoid Ads

9. Determine your Comment Moderation Policy

10. Be Interactive

11. Integrate Your Blog with your Website

12. Finding Readers by Leveraging Your Existing Profile and Network

13. Mix it Up

To read this post in it’s entirely, you can head to Problogger and read, 13 Tips for Marketing Your Business With Your Blog. Take some notes or print it out. Good stuff! :)

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Jun 15

How To Be A Social Media Networking Entrepreneur

In today’s economy, there really is no better time to become an entrepreneur and utilizing social media networking to build a business online. With the growth of social media and networking online, it’s fairly safe to say that people WANT to use social media marketing to make a living online and from home. BUT…the majority of people fail miserably at it!

As I was doing research for another blog post I’m working on, I stumbled upon this great image about “How To Be A Social Entrepreneur” that really captures the foundational principles of getting social for business.

social media networking entrepreneur
Photo credit: forimpact

What do you think about what is written above? Does what it say resonate with you? Did it make you think about what you are currently doing or what you are planning to do in the social media networking arena for your business venture?

There are so many great points listed there that are essential for doing business today, but I’m glad to see #1 on that list is “Find Something You Love To Do…And Would Do For No Pay”! It’s all about PASSION! If you don’t have a passion for the particular business you are in or are thinking of being in…then it is the WRONG business!

In its essence social media networking isn’t about getting traffic to your blog or business opportunity, it’s ALL about building relationships! Meeting the right people to be “On Your Bus” as it were, who have the same vision and passion as you!

What are you doing out there? Are you just posting tweets on Twitter hoping people will click on your opportunity link or are you connecting with people and interacting with the community? What social networks are you involved in? What blogs do you read that are in your business niche? Where are you at? Interact with people, leave comments, be helpful by providing tips or links.

Overall for me personally, I spend far more time reading & commenting on other people’s blogs and tweets (even retweets) than I do writing my own blog posts or tweets on Twitter. Over time, this will get people naturally interested in what you have to say instead of ALWAYS being one-sided in your social media approach of sell, sell, sell, which is a turn-off to the majority of people.

Social media is a give in order to receive world. You’ve got to share your knowledge and information freely. Create an eBook with valuable tips and give it away on your blog or site (have you picked up the free one above?). Go out of your way to connect people and show you’re willing to give something before you get something. Establish YOU…not your business or product.

In closing, here are a couple of posts that I think will help you see a little more clearly about how to be a social media networking entrepreneur:

Social Media Starter Moves for the Entrepreneur [chrisbrogan.com]

Execute on Being You [garyvaynerchuk.com]

What are your thoughts/perspectives on how to be a social media networking entrepreneur?

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Jun 08

Free Personal Brand Blogging Guide

Your blog is the hub of your social media networking activities. It’s where you establish and develop your personal brand. Where people come to find out about you, learn more about you, and about the niche you’ve passionately decided to actively participate in. Blogging is the cornerstone to all of your social media activities.

In the last couple of weeks I’ve received emails and DM’s on Twitter about where is the best place to learn about personal brand blogging without spending a lot of money. Well…how about from a true expert and the cost is free?

One of leading voices in social media and definitely in building personal brand online is personal brand expert Dan Schawbel who wrote the top selling book, Me 2.0: Build a Powerful Brand to Achieve Career Success.

Dan made available prior to the release of Me 2.0, a fantastic 52 page ebook that you can gain immense value from. This one ebook alone will DEFINITELY shorten your learning curve on how blogging can develop “your brand”.

Why blog for your personal brand?

There are so many reasons why blogging is good for your personal brand.
A blog allows you to position yourself as an expert in your field and
blogs rank very high in Google because there’s fresh content, they are
keyword rich and people link to them often.  Blogs allow you to build a
community around a topic, network professionally, and hopefully make
new friends.  A blog will help you become a more proficient writer,
gain confidence in yourself and it will make you feel empowered to
reach to the stars.  From a marketing standpoint, you can get your
message out for free and command the attention of the media.  There’s
also bloggers who make money with advertising and AdSense.

DOWNLOAD: “Blogging Your Brand: A Complete Guide to Your Success!”

Personal Branding Blog

Click here to download

You would also greatly benefit from subscribing to his RSS feed. His Personal Branding Blog has a never ending stream of content that will develop you. Has anyone implemented what Dan shares in the ebook? And for those of you who do download it, come back and describe the changes you made to your blog. :) Keep learning…keep taking action!

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