YouTube is a great addition to your Social Marketing plan and a great way to drive loads of traffic. At the same time, their are lots of mistakes you can make that limit the amount of traffic coming your way.

Let’s take a look at 3 of the most common YouTube mistakes and what to do instead:

Mistake Number 1 – Failure to include your keywords in the beginning of the title of your video – When someone types in your keywords when looking for information about your expertise, the search engines send out little “electronic spiders” that search the Internet for the best information. When they come across your video and your keywords are not at or near the beginning of the title they pass you by.

What to do instead – You want to “front load” the title of your video with keywords. Ex: 7 Universal Laws for Social Marketing Success & Profit become “Practice Social Marketing Tips – 7 Universal Laws for Social Marketing Success & Profit.

Mistake Number 2 – Failure to have a call to action link in your video – I see lots of marketers go to all the work and time to create videos that leave the prospect hanging. How do they leave the prospect hanging? By not asking them to do anything next. You’ve given them great information, left them wanting more, and then there is no way to get it. Whatever know, like and trust you have built up in your video is lost when you leave your prospect hanging.

What to do instead – Say it and show it. Here are two ways to use a call to action in your video:

Say it - Tell them what you want them to do next. Make it clear and include a spoken link for them to go to.

Show it - Somewhere in your video, top third, lower third, somewhere, include the link for them to see.

Mistake Number 3 – Failure to include a call to action in your video description – In every YouTube video that you post you are allowed to supply a description of the video. This is where most people blow it with a description that goes something like “This video is about blah, blah, blah ZZZZZZZZZZZ” If your description is weak enough, the prospect might not even watch the video at all.

What to do instead – Turn your video description into a benefit laden invitation. Make sure you include the benefits the prospect will get from watching the video and a call to action invitation for what you want them to do next.

And to learn more about how you can use these tips in your Social Marketing on YouTube, check out my YouTube channel at http://JeffonYouTube.com

From Jeff Herring and SocialMarketingBlueprint.com

Twitter is one of the most powerful Social Marketing tools for creating online visibility, driving traffic and building your list.

One of the most frequent questions I get from beginners and experienced alike goes something like this: “Now that I am on Twitter, what do I tweet about?”

That’s a really good question, since Twitter is about so much more than “what you are doing right now.” Here are four categories in which you can focus your messages on Twitter. Just be sure that in each one you go by the 80/20 rule: 80% social and 20% marketing.

Bottom line? What you tweet about is LIFE. That’s right, L I F E LIFE. Here’s what I mean:
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A Facebook Fan Page is one of the most powerful ways you can leverage Social Media Marketing for more traffic and to build your list. Here are some of the top reasons to get this going today:

Reason 1 – Facebook is currently the number one Social Marketing tool on the Internet. At the time of this writing it is ranked by Alexa as the number 2 most trafficked site on the Internet, second only to Google. One of the first things I learned on the Internet is not cash traffic, but to find out where the traffic is going and get in front of it. Here’s a great way to do just that.

Reason 2 – It’s getting tougher and tougher to get someone to open an email. I may get kicked out of the club for saying that out loud, but it’s true. Lots of folks are suffering from “email fatigue.” Some marketers are even predicting the death of email by 2012.

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