Personal Branding.

One of the Most Important Factors in your Social Media Message.

We have done over 50 seminars on that one subject. Personal Branding for traditional and home businesses.

It seems to be a subject that has gotten to be huge in the home business and social media circles.

But WHAT has NOT been taught on personal branding in social media?

A LOT.

And I am here to tell you that PB evolves daily and transforms into something more powerful about every 6 months in social media and internet marketing.

There are three tips that most do not know about personal branding and I wanted to share them with you. They have really helped us the last several years and hope that they help you.

So far, they have proven to be GOLDEN in our business.

What are they?

1) Quit trying to be Remembered. Become UNFORGETTABLE.

Nike. Tiger. Shaq. Madonna. Reebok. McDonalds. DoshDosh. Mashable. Taylor. Miley. BMW. CitiCorp.

And the list can go on and on.

YOU need to be on this list.

These are ALL unforgettable brands. How did they get that way?

Offer a Message, Image, or Product that is Totally Unique and repeated exposure.

Offer a Message, Image, or Product that is Totally Unique and repeated exposure.

Offer a Message, Image, or Product that is Totally Unique and repeated exposure.

Repeated exposure.

Repeated exposure.

Enough said?

2) Don’t just BE Something. DO SOMETHING.

Actions often are more powerful anchors to the mind than “being phrases.”

I call it “Action Branding.” This is where you go past where most go- and brand yourself with an ACTION that is uniquely yours.

It can be a bodacious give away free action that has never been done before.

Oprah gave away over 100 cars. THAT was bodacious. But you may not be able to afford that-so how about giving away something DAILY?

How about giving something away on people’s BIRTHDAYS?

How about doing a video that is so funny that people pass it along-and it brands you in a  unique way maybe for the holiday season? (THAT is a tip for NOW.)

How about doing a 24 hours podcast-a-thon and doing it LIVE and interview someone every hour in your niche?

These are just a few of the many secrets of “Action Branding.”

3) Quit focusing on your image and start focusing on the EMOTION.

Get this:

It is NOT the image that comes to people first in branding and when they think of you and your brand.

It is the EMOTION they feel again and experience they have had with you they FEEL- first.

THEN they start thinking of the image that pops into their mind.

So…what can you do to get that emotion to a peak positive level?

Start encouraging people when you communicate with them and tell them how wonderful they are with or without your message or product.

Elevate their perspective of who they are and CAN BE.

Let them know that YOU are there to HELP THEM achieve what their goals are for their life and your message or product is secondary to their most ardent desires for their life.

Have emotional colors and pictures connected to your brand. THIS is critical and if you do not know the psychology of colors, then go here.

These are three tips on personal branding that most do not know and I hope that it has given you something to think about in your social media marketing.

blessings…Doug Firebaugh
PassionFire Training
Follow Doug on Twitter

Editor’s note: this post was written by Doug Firebaugh of PassionFire International. If you’re passionate about social media, social media marketing and social networking lifestyle design, contact me about writing an article yourself.

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A little late in the Sunday getting my Top 5 Social Media posts of the week up. Father-in-law is in town and it’s Father’s day! So of course family takes priority. Hope all you Dad’s out there really got to spend time celebrating your special day with your family!

It’s getting late, been a long weekend…so let me not continue to type any longer…but give you the goods from what I read this week. Value, value, valuable information to be gleaned from these posts. As Arsenio Hall used to say, “Things that make you go, Hmmm….”

10 Networking Tips for Tweeters by Emma Merkas

The Difference Between Hard and Hard Work by Amber Naslund

Reputation Management with Your Name, the ultimate keyword by Barry Hurd

Why Start a Blog and 25 Tips to Make it Work by Valeria Maltoni

A Brief Guide to Personal Branding using Social Media by Hasan Shirazi

So there they are…my personal faves of the week. What about you?

I’d love to read a comment with a link to your favorite social media networking story/post of the week. Until next week, keep learning and keep having fun social networking!

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