In Social Media Marketing -Words are powerful.

Even more than we realize.

There are 7 words that are CRUCIAL to making your social media marketing efforts successful, whether you own’a traditional business, a home business, or work for a business.

And many do not even know them let alone use them.

They can change your social media marketing to a powerful force in your branding efforts and beyond.

Sooooo….

What are they?

1) FREE.

Many folks in social media like free gifts. They like free content. They like free podcasts. They like free videos. They like free content.

So you need to start using the word FREE in your tweets, vids, posts, podcasts and blogs. WHAT is free? That is for you to decide, but it can be an ebook, a report, an mp3, a CD, a DVD, or anything that the people will find of value to their life.

“Here is a FREE mp3 that i recorded last night and thought you might enjoy. Hope you like it and let me know what your thoughts are as i am looking to improve it. Thanks!”

2) GIVE.

This is a biggie. It is CRUCIAL that you GIVR and use the word GIVE in your communications. It is called a “trigger word.” This is a word that triggers psychologically in the brain to create some kind of emotion or feeling. GIVE is a powerful concept in social media marketing.

Especially what you are giving away is FREE.

“I am giving away today a FREE ebook that will help you in your Success efforts. I want you to have it as I know you will like it. Here is the link for it and let me know how you enjoy it as always looking for ways to improve. Thanks!”

3) TRUST.

This is another huge one as we build bridges of trust with people and their friends. Use the word trust in what you do.  Use the word trust in posts, mp3s, videos, and any other communication. Put it FRONT and CENTER and let people know that is your focus. You are looking to be trusted and you sare looking to trust back.

“My goal is to build trust with people before they ever do any business with me as that is critical. Integrity is the foundation of trust and that is how i operate and always will.”

4) VALUE.

People will do more for Value than you think. And people are smarter than you think. They KNOW value and what is NOT Value. Your focus in social media marketing is to provide VALUE in your communication and use the word in all you do. Your FOCUS should be VALUE and a lot of it.

What people talk about is Value. What people are seeking is Value. What people are DEMANDING is Value and you must be the Value Freak in what you do in social media.

“And my goal is to create such an amazing Value in this video that you will watch it over and over and learn something new each time you watch it. All I ask is you let people know what you have discovered in this video and share it with others.”

5) LOVE.

Love is a strong word that people do not use enough. i know i know. I can hear it now-”Doug is getting hairy fairy.” LOL  Nope. Just telling you the truth. if you believe in something string enough- you need to let people know that you love it. if you are convinced that your product is the best that exists on the planet-let them knwo you love it. if you are sure that the relationships you are building in social media are powerful and life changing, let people know that you love that part about social media. if you are a home business professional and LOVE what you do- shout it out and rock the world with it.

Love is a powerful life changing word and when you use it- EYES ARE DRAWN TOWARDS IT- instinctively.

“I LOVE this mp3/video/ebook/report/post even if I did do it. It has a LOT of great content on it that can change lives. I want you to have it as a gift and i look forward to talking to you about it as I know you will love it too. I love giving things away for free-hope you like it!”

6) SECRET.

Everyone likes a good secret that cannot be kept. And if you are any marketing effort, you need to let peo;ple know that you know a secret that they do not. Why? Fear of loss. Curiosity builder. Wanting to be a part of the in the know crowd. Hope of gain. and ther are other reasons as well. But when you use the word SECRET- BAM! Every one’s heads turn-and they are thinking- “Tell me pleasssee!” And we have used it for years as that truly does set you apart form the masses…

IF and ONLY IF you have a secret that no one else has about your endeavor, Success, leadership, social media marketing, home business success, or internet marketing, or anything else that you are working. Be unique and one of a kind. OWN the Secret-don’t just repeat it. Old news is still old news. Get creative and let the secrets flow.

“I have discovered a secret about skin care that ia amazing and wanted to give it to you. Here is a link to a  video that will tell you the secret of looking 10 years younger in little or no time. And all I ask is that you share it with other you know as it will help them too as well. Here is the secret link….”

7) THEIR NAME.

Enough said.

Their name is music to their ears. It is honey to their soul. It is sugar in their tea. I ALWAYS use the persons name or nickname in communication in the very first couple of words.

It is an EYE MAGNET.

It attracts their eyes to move towards their name and then you are guaranteed that your communication will be at least scanned. Use their name at the end too. I call it “bookending.” It works and lets them know that you appreciate who they are.

These are the 7 most powerful words that you can use in social media. of course there are more.

What other words can you suggest in your social media marketing?

blessings…Doug Firebaugh
PassionFire Training
Follow Doug on Twitter

Editor’s note: this post was written by Doug Firebaugh of PassionFire International. If you’re passionate about social media, social media marketing and social networking lifestyle design, contact me about writing an article yourself.

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Article Source: http://EzineArticles.com/?expert=Jeff_Herring

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Surfing through YouTube last night, I wanted to see what people were creating content about “social media” recently, and I stumbled upon this masterpiece that I had to share with you. It truly captures the fundamental shift that social media has had on the way we communicate.

I contend it’s IMPOSSIBLE after watching this to still be of “the world is flat” mentality when thinking social media is a fad. Have you seen this video? What are your thoughts about the social media revolution?

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“Build it and They will Come!”

NOT.

Connection is the Nuclear Core of Social Media. But you MUST make an effort for that to happen.

Whether you have a social media home business, traditional bricks and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.

It is ALL about Connecting and creating a Magnetic Conversation.

But why are people NOT doing that?

Maybe they do not know this powerful 5 Step “Avalanche Process” for getting New Customers and KEEPING them.

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I’ve been using Twitter since January of 2008 and have really come to love the community of people I’ve met and connected with. It has also been a tremendous place to do business, see and be seen by the world. It’s been amazing to watch over this time that nearly 15,000 people read what I tweet. It’s been an organic growth of followers. I’m truly blessed to have one person reading my tweets…let alone thousands of people.

Lately, I’ve been contemplating the number of people that I follow. Since I often tried to follow everyone back that followed me, I noticed over the last 6 months, my DM inbox was more and more filled with SPAM and my tweet stream was so clogged, that I couldn’t keep up and more importantly, I’d lose/miss tweets in the mass of thousands and thousands of tweets from people’s tweets that I’d want to see. An increasing number of tweets would be purely marketing only type tweets. I was missing the tweets that were VALUABLE to me!

What to do…what to do?

[Read more →]

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CONNECTION is the Secret!

The base of Social Media Marketing is about Conversation.

No Doubt. But the platform the base is hosted on I believe is CONNECTION. Conversation does not happen without Connection, and without a reaching out on someones part.

Connection is the START of where it all happens in Social Media.

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Image via Wikipedia

Social networking on Facebook for business is a really hot topic.

There seems to be a near limitless myriad of ways on Facebook to build brand exposure and sales for home business and small business entrepreneurs. From creating games & applications, to developing groups and fan pages. That doesn’t even cover being able to advertise on Facebook too based on targeted demographics.

So many people struggle with understanding why and HOW being on Facebook can be beneficial to building business whether they’re a brick & mortar business, network marketer, a restaurant or bar, affiliate marketer, eBay’er…and what is possible through this whole “social networking thing on Facebook”.

I went through my old bookmarks and wanted to be able to share with you some cool Facebook stuff I found when I was first looking for Facebook how-to’s, articles and blog posts that I benefitted from checking out when I first started using Facebook for business.

Inside Facebook – a great blog that is all about Facebook.

Facebook’s Ads Page where all the reasons are given by Facebook as to why advertising your business on Facebook will benefit your small business branding.

Five Ways Small Business Can Benefit from Social Media/Networking Sites

Networking: Use Facebook as a Marketing Tool This is a fantastic article on Lifehacker on utilizing self-promotion to take social networking to a professional networking level.

How to Create a Successful Facebook Group

Top Five Viral Facebook Techniques Some great tips on using giveaways, referrals and a couple of other apps. Allfacebook.com is a great site BTW.

Entrepreneurs Need Both Facebook and LinkedIn

How to Use Facebook Status for Marketing Purposes Eye opening piece for people to understand the value of status updates on Facebook.

Social Networks Find Ways to Monetize User Data

Top Ten Ways to Use Facebook to Promote Your Business for Free

Facebook, a Marketer’s Friend A great piece in the Wall Street Journal that follows a small business owner and using Facebook for business.

Related articles by Zemanta

• To friend, or not to friend: That is the workplace question (seattlepi.com)
• There Is Revenue in Social Media (myventurepad.com)
• WTF Is This Article Doing On Facebook? (techcrunch.com)
• Facebook sued over social networking patent (macworld.com)
• You are a trust agent (myventurepad.com)

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