Each of the social network sites – LinkedIn, Facebook, Twitter & Google all have a “personality” if you will. Take a look at this social media infographic below from LinkingR on how you can befriend your virtual friends Google, LinkedIn, Twitter and Facebook to maximize your effectiveness of building your personal brand in each social circle:

Got thoughts?

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Welcome to Promote Your Blog (social media or otherwise) here on The Social Networking Lifestyle. I thought this would be a great way for everyone to share what they’re passionate about and give everyone else an opportunity to shamelessly promote what they love.

Here’s the deal – In the comments section of this post include: Your name, blog name & description, a link to your blog, your Twitter handle and/or any other relevant info you think would be of interest to other readers here.

BONUS option…
*It would be AWESOME if you would tweet about this (or hit the retweet this post button below) and even share a quick post back on your blog about this.

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“Empathy is the secret sauce to social media success.”

Yep, I admit it.

That’s what I wrote in my latest blog post over on Click2Rank entitled, Better than Social Media Engagement is Empathy.

Empathy, not engagement in social media is what will bring success for businesses and their brands.

Being social in social media is great, but if you cannot relate to your customers, your fans, your prospective clients and “get in their shoes and walk a mile” then you are going to have a HARD time generating a community, let alone revenue.

Here’s an excerpt from my post:

Consumers LOVE the immediacy of social media. They can rant, they can find people who share the same passion or frustration. They have a voice and they no longer feel alone in what they are going through. More and more people are looking to social media to find swift resolution to problems they are experiencing.

People want their voices heard…people want to be understood…people want resolution after they’ve been heard. They want to be acknowledged and taken care of. They don’t want canned responses, given the runaround…they need results.

If you cannot be a person who can empathize with people, you have no business being a social media manager. Go move boxes for a living. Or a company that doesn’t “get it” when it comes to social media…then you don’t have ANY business doing anything social…and prepare to lose your business to someone else who does “get it”.

Come over and check out the rest of Better than Social Media Engagement is Empathy.

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Social networking online has come along way over the last couple of decades. Peter Lang dropped this fantastic infographic showing the social networking history.

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Talking and and Listening

drive social Media.

Combined you have what is called Conversation-both offline and online.

Conversation has been something that most of us have been very good at, and have found it natural to do.

Some are good at it.

Some are really good at it.

Until we go online and in the social media sphere.

It seems some folks whack out and lose all sense of conversation and communication. I saw someone recently send out numerous messages on facebook and twitter and all it was, was a big sales pitch. Eric Worre and i were facebooking back and forth about how new home business owners and online entrepreneurs throw up on their connections trying to get them to listen to them.

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Value Rules in Social  Media.

Value is the KEY.

Value is the key to making anything happen in social media, whether you are in it for marketing, social networking, entertainment, or just for learning. But VALUE is the KEY to any successful social media experience.

Then…

There is what is call “JAW DROPPING VALUE.”

What’s that?

JDV (Jaw Dropping Value) is that EXTRA Value that is unexpected, unanticipated, and totally a SURPRISE. It s is Value in a product, message, video, training, blog post, podcast, or even event that delivers way beyond what is normal.

Ok.

HOW do you ADD Jaw Dropping Value to a message, product, or event? Well, there are 3 major ways that you can add JDV to anything you do, and we do it all the time and it truly works.

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YOU LIE!

Social Media can really irritate me.

REALLY.

These lies in social media that people are promoting daily that as far as marketing and social connections, have little to do with either of the two. I hear them on podcasts, see them on blogs, and view them on videos and each time I feel like SHOUTING to the roof top.

I believe it was Joe Wilson that shouted out “YOU LIE”during his speech. Well, maybe we need to take the Joe Wilson speaking course and shout that out  at out social media folks that are promoting lies and maybe even are not aware of they are doing it. They may be just repeating what they have heard in social media.

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