Timothy Carter

Social Media is a growing part of business for any business large or small. From having a Facebook brand page, tweeting on Twitter, showing off amazing videos on YouTube, to having a presence on Google+, social media marketing is a part of daily business activities. The amazing peeps over at Flowtown and Column Five Media take a look at the different social media sites and provide some of the lingo used in each community. A nifty little social media cheat sheet for those who want to get started.

(Source: Flowtown.)

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Each of the social network sites – LinkedIn, Facebook, Twitter & Google all have a “personality” if you will. Take a look at this social media infographic below from LinkingR on how you can befriend your virtual friends Google, LinkedIn, Twitter and Facebook to maximize your effectiveness of building your personal brand in each social circle:

Got thoughts?

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Anyone involved in the world of social media understands that Twitter has immense value and influence can be developed through the correct use of Twitter. Can anyone become influential on Twitter? Sure! But how do you measure that influence? Is it through a 3rd party like Klout or Kred or PeerIndex? Is it the number of Twitter followers? What is it?

I’d really like to hear your opinion on what you think are the most important facets to building influence and being influential on Twitter.

So what DO you think? What is the most important piece that make a person influential on Twitter and give them “Tweet Influence”?

Vote now and then click on the “Click Here to Retweet this post” button below to see the responses on Twitter at #tweetinfluence. You can come back to check the results by clicking on the “View Results” button on the poll form below at this blog post at any time.

Please leave a comment with your thoughts as well.

credit: I’m Huge on Twitter T-Shirt by TDjunkie

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The social media changes in 2011 were swift and continually evolving month after month for Twitter, Facebook, LinkedIn, YouTube and the new entry, Google+.

With all the changes, Bluepost Digital created a great social media infographic of all the changes in 2011 with this timeline.

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Everyone on Twitter has a different reason for being on Twitter. How do you use Twitter? What’s your reason for being on Twitter?

The folks over at Lab42 surveyed 500 people over the age of 18, asked them questions including, “Why did you join Twitter?”, “Do you follow brands on Twitter?” and “Where do you access Twitter from most often?” Those answers turned into a pretty interesting social media infographic below:

Why do you use Twitter?

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The year in review for 2011 from a Twitter point of view.

Source:http://frugaldad.com

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WOW! And the battle for Twitter handle ownership has truly begun. The New York Times reported (source below) that a company is suing an ex-employee for $340,000 for a Twitter account with over 17,000 followers.

Depending on what the court decides, this could be a jumping off point of what the value of a Twitter follower is to a company or their brand. More importantly, companies and the people who are hired to develop the voice and brand on Twitter need to seriously re-evaluate who owns what and get it in writing to protect each other.

In The New York Times article, PhoneDog Media declined to comment for this article except for this statement: “The costs and resources invested by PhoneDog Media into growing its followers, fans and general brand awareness through social media are substantial and are cnsidered property of PhoneDog Media L.L.C. We intend to aggressively protect our customer lists and confidential information, intellectual property, trademark and brands.”

“This will establish precedent in the online world, as it relates to ownership of social media accounts,” said Henry J. Cittone, a lawyer in New York who litigates intellectual property disputes. “We’ve actually been waiting to see such a case as many of our clients are concerned about the ownership of social media accounts vis-á-vis their branding.”

Companies are starting to realize the VALUE of a Twitter following. Twitter followers have value just like an email list, a direct mail list, etc. But who truly owns it? The personality who grew the social voice or the company that lent the credibility and name to the Twitter profile?

What is the value of having a following? The damages being sought by the company in their lawsuit is set at $2.50 a month per Twitter follower? Hmmm…

Tell me, what do you think in the comments below?

Source: http://www.nytimes.com

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