Social Media Marketing.

We know the drill.

Or so we think we do.

Get as many followers as you can.

Befriend as many people as you can.

Let people know how many view your videos.

And let people know that you are on over 400 social sites. Get as
many people on your group as you can- and then email them daily. Get
the numbers up-up-up! And then focus on MORE numbers- and do not worry
about any Value that you need to bring to the table. It is all about
NUMBERS and it you have them-you will do fine. THAT is how you market
in social media- and you MUST follow the leaders that propose that-
THEY know best!!!

Where is the Kool Aid?

Just read an article about someone that was saying that Twitter is
getting as many people as you can to follow you, and then you send them
advertisements everyday and DO NOT let up- until they unfollow you.
THEN you direct message them.

WHAT?

Can you say SPAMMER?

Who sold you on that concept? Marketing is a delicate balance in the
social sphere- no doubt. But that balance many times is way out of
balance.

Many people focus on Volume and Numbers and not Value and Names.

Social Media Marketing is about VALUE first- as long term Volume in
any corporate of home business will be a result of that. Yes, you need
to get some people to follow you on twitter- but how about bringing
REAL Value to them- instead of trying to pump out a Volume of sales to
them first?

Ths Social Media Marketing Model is defined by us as “Connection Marketing”-
not “Conjob marketing” as so many people seem to attempt on the social
scene. Get over it- as people see though that. You MUST grasp the
reality that marketing in the social media arena is VALUE Driven- and
VALUE focused.

THEN you can start the Volume Conversation.

Chris Brogan, Valeria Maltoni, Scott Monty, Joel Comm, Shama Hyder-
and many more- all GET THE FACT that Social Media Marketing is based
first on foremost on what Value you bring to the conversation. What NEW
ideas and possibilities are you sharing? HOW can you help them move
past where they are? What can you do to make sure their experience with
you is UNFORGETTABLE? Once people then start to trust you- then the
Volume Conversation can be brought in- at the right time.

Value or Volume?

It is a fine balance- and between the two, Value is the REAL catalyst for Success with Volume in Social Media marketing.

blessings…Doug Firebaugh
PassionFire Training
Follow Doug on Twitter

Editor’s note: this post was written by Doug Firebaugh of PassionFire International. If you’re passionate about social media, social media marketing and social networking lifestyle design, contact me about writing an article yourself.

  1. The 5 Steps to a Social Media Avalanche of Customers
  2. The Ten Commandments of Social Media Marketing
  3. Four Levels of Social Media Networking Connection
  4. The Social Media Marketing Balance Between Value and Volume
  5. The Psychology of Social Media and Social Media Marketing
  6. The Power of Social Media Marketing Transparency
  7. The Evolving Power of Social Media Marketing Leadership
  8. The 5 Levels of Authority Found in Social Media
  9. The Secret 4 I’s of Social Media Marketing
  10. The Ten Social Media Marketing Laws of Facebook
  11. 7 Reasons Why Social Media Is Not Working for You
  12. 3 Ways to Add Jaw Dropping Value to Your Message
  13. The 3 New Rules of Conversation
  14. The 7 Most Important Words to Use in Social Media

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