Top Reasons to Build a Facebook Fan Page to Drive Traffic & Build Your List
November 7th, 2009
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by Timothy Carter · Filed Under: Social Marketing · Social Media Marketing
A Facebook Fan Page is one of the most powerful ways you can leverage Social Media Marketing for more traffic and to build your list. Here are some of the top reasons to get this going today:
Reason 1 – Facebook is currently the number one Social Marketing tool on the Internet. At the time of this writing it is ranked by Alexa as the number 2 most trafficked site on the Internet, second only to Google. One of the first things I learned on the Internet is not cash traffic, but to find out where the traffic is going and get in front of it. Here’s a great way to do just that.
Reason 2 – It’s getting tougher and tougher to get someone to open an email. I may get kicked out of the club for saying that out loud, but it’s true. Lots of folks are suffering from “email fatigue.” Some marketers are even predicting the death of email by 2012.
OK, so how does Facebook help? Fair question, and you are gonna love the answer. When you set up a Fan Page and people become your “fans” (this is just like an email list) you can communicate with them often. Imagine what would happen if you sent 3 – 5 emails a day to your list. Pretty soon you would have no list, right?
Well with a Fan Page you can post to your page 3 – 5 times a day an it goes into the Facebook “stream” of all your followers (list) to read. And when it shows up in their stream all the people following them will see it as well.
So 3 – 5 emails a day would destroy your list, 3 – 5 posts a day on a Facebook Fan Page delights your current list and builds your traffic and your list as others see your posts and sign up.
Reason 3 – You can have unlimited amounts of Fans. Currently Facebook limits the amount of friends you can have on your Profile Page. But with a Fan Page you can have an unlimited amount of people be fans and followers.
Reason 4 – Because your fans can respond to your posts and even create posts themselves, you are creating a conversation and building a community. People are eager to become part of a community and you get to be the leader who they know, like and trust. And people do business with those they know, like and trust.
Reason 5 – You can freely market and sell. Straight marketing and selling is discouraged on your Profile Page and can get you banned. On your Fan Page you can market and sell. And not only that, you can market and sell to a community you have built.
To learn more about how to leverage Social Marketing Tools for waves of traffic and more, get your FREE Instant Access to our Social Marketing Video Training Series when you visit http://SocialMarketingBlueprint.com/7laws
You’ll get a series of videos, audios and pdfs all about Social Marketing Traffic & Profits
From Jeff Herring and the SocialMarketingBlueprint.com
Article Source: http://EzineArticles.com/?expert=Jeff_Herring
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