Building relationships are ESSENTIAL in truly developing a lifestyle that you can earn a full time living from home. If you don’t connect with people and they don’t connect with you, there is no chance you will earn their trust to do business with or become your customer. They often “buy” the product, but they don’t “buy” you, if you haven’t connected with them. And you end up not making the sale.

So many people buy into the hype of being an internet “guru” or claim to be some kind of “expert” and are all about talking about they use “attraction marketing” to claim they gained 247,398 new subscribers in the last 48 hours blah, blah, blah…but they forget the most important part of networking…it’s the connection…the relationship. The depth of your relationships are the foundation of social media networking income.

Harvey Mackay, author of “How to Swim with the Sharks without Getting Eaten Alive” has all his salespeople fill out a questionaire about their clients. It’s 66 things he feels is essential to know, in order to service the needs of his clients. They don’t ask their clients all sixty-six questions at once. It’s part of the relationship building process over time. The opportunity to ask those questions arise as each time they get to speak with their client. They establish a relationship, they get to know their client. They speak with their clients. More than once! Did you catch that?

What are you doing to establish a relationship with the people you meet in person or online through social media channels?

Do you talk to them via Skype? Instant message them on Facebook? Do you spend time on the phone with
them? Or do you hide behind your computer and just send emails? Are you getting to know people? Do you know their spouses name? What they do for a living? What their dreams are? What kind of vacations do they
like to take? Or are you just making the mistake of waiting for them to contact you? And ask you all the questions.

You may not have a detailed list like Mackay suggests, but if you don’t have a list of things you want to learn about your prospect, your customer, your business…you may not have a business!

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